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Evidence Guide: PUAPOLMG004A - Manage media requirements

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PUAPOLMG004A - Manage media requirements

What evidence can you provide to prove your understanding of each of the following citeria?

Assess scene and/or organisational requirements

  1. Organisational protocols are followed when liaising with the media
  2. Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and to prevent contamination of evidence where relevant
  3. Media access to personnel/volunteers/victims/casualties is controlled as appropriate
  4. Operational responsibilities and provision of information to media is assessed in accordance with organisational policies and procedures
Organisational protocols are followed when liaising with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and to prevent contamination of evidence where relevant

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media access to personnel/volunteers/victims/casualties is controlled as appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Operational responsibilities and provision of information to media is assessed in accordance with organisational policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop media strategy

  1. Media plan is used to form the media strategy
  2. Arrangements are made to meet media requirements in accordance with incident characteristics, current developments and organisational and legal requirements
  3. Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident, as appropriate
  4. Media briefing area is allocated with required resources where possible
  5. Media cooperation is gained in order to coordinate information flow and to provide information to the public on matters of safety and public interest
  6. Media strategy is changed at any time to suit operational demands and/or level of incident
  7. Approval is gained for information releases where appropriate
  8. Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements
  9. Media personnel and VIP are provided with occupational health and safety clothing where appropriate
Media plan is used to form the media strategy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrangements are made to meet media requirements in accordance with incident characteristics, current developments and organisational and legal requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident, as appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media briefing area is allocated with required resources where possible

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media cooperation is gained in order to coordinate information flow and to provide information to the public on matters of safety and public interest

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media strategy is changed at any time to suit operational demands and/or level of incident

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Approval is gained for information releases where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Media personnel and VIP are provided with occupational health and safety clothing where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide information to media

  1. Organisational protocols are followed when liaising with the media
  2. Provision of current developments of incident by organisational media representative is ensured where appropriate
  3. Interview and photo opportunities are scheduled and conducted to provide information where appropriate
  4. Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media
  5. Accurate records of media enquiries and interviews are maintained
  6. Two-way communication process between organisation and media is maintained
Organisational protocols are followed when liaising with the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provision of current developments of incident by organisational media representative is ensured where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Interview and photo opportunities are scheduled and conducted to provide information where appropriate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Accurate records of media enquiries and interviews are maintained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Two-way communication process between organisation and media is maintained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote the organisation via the media

  1. Work and achievements of organisation, volunteer and/or other organisational personnel at incident are promoted to assist in maintaining morale and public profile
  2. Professional standards of the organisation and support for victims and others affected by the incident are reflected through own demeanour and presentation where relevant
Work and achievements of organisation, volunteer and/or other organisational personnel at incident are promoted to assist in maintaining morale and public profile

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Professional standards of the organisation and support for victims and others affected by the incident are reflected through own demeanour and presentation where relevant

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability to:

manage media to ensure integrity of information being disseminated

communicate organisation's message accurately and in a professional manner in accordance with relevant jurisdictional policies and procedures.

Consistency in performance

Competency should be demonstrated over time in a range of actual or simulated workplace environments.

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in the workplace or an environment that closely resembles normal work practice and replicates the range of conditions likely to be encountered in the workplace, including coping with difficulties, irregularities and breakdowns in routine.

Specific resources for assessment

There are no specific resource requirements for this unit.

Method of assessment

In a public safety environment assessment is usually conducted via direct observation in a training environment or in the workplace via subject matter supervision and/or mentoring, which is typically recorded in a competency workbook.

Assessment is completed using appropriately qualified assessors who select the most appropriate method of assessment.

Assessment may occur in an operational environment or in an industry-approved simulated work environment. Forms of assessment that are typically used include:

direct observation

interviewing the candidate

journals and workplace documentation

third party reports from supervisors

written or oral questions.

Required Skills and Knowledge

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

attend to detail

communicate facts in a fluent, clear and interesting manner

conduct press conferences and group interviews

liaise with media and other organisational personnel

make media presentations

retain professionalism under duress

show empathy with victims and operational personnel

undertake public speaking as required

Required Knowledge

current practices for media liaison

newsworthiness of information

organisational and legal requirements relating to confidentiality, libel, accuracy, discrimination

organisational policies and procedures (such as relevant legislation; operational, corporate and strategic plans; operational performance standards; operational policies and procedures; organisational personnel and occupational health and safety practices and guidelines; organisational quality standards; organisation's approach to environmental management and sustainability)

requirements of different media: newspapers, magazines, radio, television

requirements of local versus regional versus national media

requirements of media to present information in a newsworthy/entertaining manner

role of media in disseminating information

Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Organisational protocols may include:

Acknowledging support of other organisations

Ensuring media liaison person is fully briefed and prepared

Limiting comments on role of own service

Organisational policies and procedures

Personal presentation being as neat as possible considering the operational circumstances

Relevant federal and state/territory legislation and regulations

Seeking advice from headquarters where appropriate

Liaising with the media may include:

Electronic

Print (local, community, daily newspapers, magazines)

Radio (live or pre-recorded)

Relevant websites

Television (live or pre-recorded)

Media requirements may include:

Access for crew and equipment

Bilingual briefing

Community, commercial, government-owned media

Facsimiles

Food

Human interest interviews and stories

Individual requests from media personnel

Interviews with particular personnel

News angles

Newsworthiness

Onsite interviews

Photographic/film opportunities

Personal protective equipment

Power outlets

Print, radio, television

Shelter

Technical and other requirements of local, regional and national media

Technical, such as lighting and sound

Telephones

Information which needs to be provided to the public may include:

Danger zones

Emergency hotlines

Evacuation details

Facility closures

Road closures

Warnings

Persons police are seeking to interview

Public information/assurance

Organisational and legal requirements may include:

Confidentiality

Operational priorities

Public safety

Relating to occupational health and safety

Organisational requirements for press conferences may include:

Currency of information

Need for public assistance

Operational requirements

Policies and procedures